WORK IN PROGRESS
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This article is a work in progress! This means that it's still being edited and is not complete but we are working on getting it finished! |
| “ | From Poncho to Honcho | ” |
— Slogan for Season 4
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The Fourth and Final Season of the American comedy-drama television series Ugly Betty was confirmed in the ABC lineup, which was picked up for a full season on April 23, 2009. The season premiered on October 16, 2009 and ended with the series finale on April 14, 2010.
Outside the United States, Season 4 began airing on digital channel 7TWO on Tuesdays at 7:30pm from April 13, 2010 in Australia. It also began airing in the UK on Wednesday August 11, at 9 pm. Unlike the previous 3 seasons, Ugly Betty is now being shown on the digital channel E4, while the repeat telecast can be watched on Channel 4 on the weekend. This move is said to be due to the decline in ratings of the previous season which was shown on Channel 4. Season 4 completed its 20-episode run by Wednesday December 22, 2010.
The season had been shifted to the Friday night death slot and ratings for the first 8 episodes were extremely low (especially the seventh which became the all-time lowest rated episode). On December 2, 2009, ABC confirmed that Ugly Betty would be moving to Wednesday nights after Christmas 2009, due to Eastwick's cancellation. However, ratings did not improve and ABC lowered the episode count from an original 22 ordered to just 20. On January 27, 2010, ABC announced the show would not be brought back for a fifth season.
Episodes[]
| Number Overall | Episode Number | Title | Directed by | Written by | Air Date | Viewers
(millions) |
|---|---|---|---|---|---|---|
| 66 | 1 | The Butterfly Effect (Part 1) | John Terlesky | Sheila Lawrence
Henry Alonso Myers |
October 16, 2009 | 5.01 |
| Betty finds that everything is changing as she begins her new job as associate features editor, especially since her boss is her ex-boyfriend, Matt Hartley, who is still unhappy about their breakup. In addition, Betty's new officemate Megan openly resents her, while Marc is constantly undermining her because he felt he was more deserving of the promotion. Meanwhile, without Betty as his assistant, Daniel is adrift, still mourning the loss of his wife, Molly. Justin starts high school and is victimized by bullies but won't tell his mom, Hilda. Claire Meade is finding that her power struggle at the company has her sitting pretty -- for the moment -- opposite Wilhelmina, who lost her claim to the Meade throne last season. But Wilhelmina has perhaps an even bigger problem than job security - she is harboring a secret at home that is driving Marc to distraction. | ||||||
| 67 | 2 | The Butterfly Effect (Part 2) | Victor Nelli, Jr. | Sheila Lawrence
Henry Alonso Myers |
October 16, 2009 | 5.18 |
| After managing to turn her first editorial pitch into fruition, Betty struggles to balance her time between working on her United Nations photoshoot and helping Daniel cope with his loneliness under extremely short notice. When she fails at multi-tasking and as more frown upon her and Daniel, Betty decides to transform into a more fashionable and focused woman, causing people to slowly start accepting her. Finding out that Justin has been talking to Marc about his troubles and not her, Hilda bans him from talking to Marc again which causes their relationship to turn rocky. Wilhelmina struggles to keep her secret safe when Marc manages to find out as well as her concern for her job at Mode. | ||||||
| 68 | 3 | Blue on Blue | Victor Nelli, Jr. | Abraham Higginbotham | October 23, 2009 | 4.55 |
| 69 | 4 | The Weiner, the Bun and the Boob | Wendey Stanzler | Brian Tanen | October 30, 2009 | 4.50 |
| 70 | 5 | Plus None | Paul Holahan | Cara DiPaolo | November 6, 2009 | 4.76 |
| 71 | 6 | Backseat Betty | John Putch | Tracy Poust & Jon Kinnally | November 13, 2009 | 4.46 |
| 72 | 7 | Level (7) with Me | John Fortenberry | Chris Black | November 27, 2009 | 3.39 |
| 73 | 8 | The Bahamas Triangle | Victor Nelli, Jr. | Sheila Lawrence | December 4, 2009 | 4.23 |
| 74 | 9 | Be-Shure | David Dworetzky | Gail Lerner | December 11, 2009 | 4.80 |
| 75 | 10 | The Passion of the Betty | S.J. Clarkson | David Grubstick & Chris Black | January 6, 2010 | 5.13 |
| 76 | 11 | Back in Her Place | Richard Heus | Abraham Higginbotham | January 13, 2010 | 4.67 |
| 77 | 12 | Blackout! | John Putch | Cara DiPaolo | January 20, 2010 | 4.59 |
| 78 | 13 | Chica and the Man | Victor Nelli, Jr. | Gail Lerner | February 3, 2010 | 4.34 |
| 79 | 14 | Smokin' Hot | John Scott | Brian Tanen | February 10, 2010 | 4.68 |
| 80 | 15 | Fire and Nice | John Terlesky | Erika Johnson | March 10, 2010 | 4.10 |
| 81 | 16 | All the World's a Stage | Andy Wolk | Abraham Higginbotham & David Grubstick | March 17, 2010 | 3.33 |
| 82 | 17 | Million Dollar Smile | Paul Holahan | Henry Alonso Myers & Chris Black | March 24, 2010 | 4.56 |
| 83 | 18 | London Calling | Mark Worthington | David Grubstick & Sheila Lawrence | March 31, 2010 | 4.01 |
| 84 | 19 | The Past Presents the Future | Paul Holahan | Jon Kinnaly & Tracy Poust | April 7, 2010 | 4.03 |
| 85 | 20 | Hello Goodbye | Victor Nelli, Jr. | Silvio Horta | April 14, 2010 | 5.43 |