Pilot (otherwise known as I Am Not Going to Sell Herbalux) is the first episode of Season 1.
In this episode we are introduced to Betty Suarez, an unattractive woman in her 20s who starts work for a fashion magazine called "MODE", and in the process introduced to the harsh treatment she'll have to deal with from her more beautiful co-workers. She also meets with her boss Daniel Meade, who was just named the new publisher by his father. Daniel succeeds the revered Fey Sommers, who was killed in a hit-and-run that reeks of foul play. The announcement of Daniel being named editor-in-chief did not sit well with Wilhelmina Slater, the magazine's assistant editor, who greets his first day by giving him a gift with the "Danny" being misprinted (on purpose).
Daniel isn't so keen about having Betty working with him, so he plots to have her quit by giving her difficult and outrageous tasks. When Betty gets wind of this from the company seamstress Christina, she tests him by standing in for a modeling shoot to see if it is true. Her theory proves correct, resulting in Daniel being the one made to look the fool.
Daniel later regrets his mistake when he realizes that he is danger of losing the Fabia cosmetics account. He is unaware that he is being sabotaged by Wilhelmina and his best friend, a photographer who has been known to plagiarize other people's work (after Betty mentions a layout he did) and is responsible for the aforementioned shoot that Betty was in. Sensing this and after seeing a new cosmetics layout proposal created by Betty, Daniel decides that he needs her. So he convinces her to come back and in the process not only saves the campaign but also his job.
In her personal life, Betty has to deal with her sister Hilda, a single mother who thinks that her college-educated sister isn't cut out for work in the fashion world and wants Betty to join her in selling Herbalux. Betty takes responsibility for her father by phoning his HMO to get treatment for his health condition.
In this episode, Betty's boyfriend Walter dumps her for Gina, her next-door neighbor. After going to Gina's house to complain about her dating activities, and walking in on her making out with a man that isn't Walter, Betty learns that Gina was using Walter in order to get a discount on a plasma TV. Fuming, Betty storms out of Gina's house, accidentally destroying the TV in the process.
Meanwhile, Wilhelmina pays a visit to a person whose face is partially wrapped up and it is discovered that the two are already discussing behind-the-scenes sinister plans to take over Meade Publications. While she looks in the mirror, she also says that they should keep a close eye on "that ugly assistant..."
- America Ferrera: Betty Suarez
- Eric Mabius: Daniel Meade
- Alan Dale: Bradford Meade
- Tony Plana: Ignacio Suarez
- Ana Ortiz: Hilda Suarez
- Ashley Jensen: Christina McKinney
- Becki Newton: Amanda Tanen
- Mark Indelicato: Justin Suarez
- Vanessa Williams: Wilhelmina Slater
- Michael Urie: Marc St. James
- William Abadie: Phillippe Michel
- Kevin Sussman: Walter
- Gina Gershon: Fabia
- Lupita Ferrer: Rich Latina
- Abigail Forman: Charmaine
- Ava Gaudet: Gina Gambarro
- David Jenkins: HR Guy
- Elizabeth Penn Payne: Masked Lady
- Cicily Daniels: Zelda
- Christine Jones: Fey Sommers
- Scott Porter: Guy
- Stelio Savante: Steve
- Kristen Schaal: Nancy
- Eric Jordan Young: Neal Delongpre
- Salma Hayek: Telenovela actress
- Fumi Desalu: Fashion model
The apartment that Betty's boss lives in is the same apartment in Big that Tom Hanks character lives as an adult.
Featured music Edit
- Suddenly I See by K.T. Tunstall
- Wanna Fly by Vassy
- In The Car Crash by Swayzak